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The site has the following in the homepage, "Steel Doors Suppliers Based in East Yorkshire UK Custom Made Steel Security Doors and Fire Doors." We noticed that the web page also stated " Steel doors supplier Steeldoors4u are one of the UK East Yorkshires leading suppliers fitters of custom made steel security doors." It also stated " Metal doors, steel fire exit doors, fire rated doors, and also communal entrance doors, ventilated steel doors, and security grilles, made to measure in the UK. Or replacement custom-made security door, fire rated door. All our steel doors are manufactured in the UK." The header had custom made as the highest ranking keyword. This keyword was followed by uk supplier, uk manufacturer, and East Yorkshire which isn't as urgent as custom made. The other words the site uses is Steel Doors. steel security doors is also included and might not be understood by search crawlers.